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Design for Living

Design for Living

November 10, 2017


Bamberger Answers

A Real Estate Blog Where Experts Give Answers

 

Design for Living
 

After running the proverbial gauntlet in New York City real estate, many victorious buyers look forward to the time-honored tradition of designing their apartments to suit their personal tastes. Tabula rasa, an artist's canvas, a new chapter; whichever metaphor you prefer, your new apartment is yours to recreate. It is your personal foothold in the greatest city on earth, and its aesthetic potential is checked only by the scope of your imagination and the seams of your purse. This week, we spoke with award-winning designer Sandra Funk of House of Funk about how she guides her clients to envision their perfect living space, and how she makes that vision a reality.

 

 

 

Sandra Funk - Founder & Principal Designer, House of Funk

Sandra Funk is the founder and principal designer of House of Funk, an award-winning full-service and online interior design firm with offices in NY and NJ. House of Funk draws on over a decade in business to create thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition.

Recently, the firm won second place in The American Society of Interior Designers’ NY Metro Chapter’s Design Excellence Awards for living space design. Sandra’s design work has been featured in numerous publications, including Elle DecorThe Huffington Post, Apartment Therapy, Luxe Interiors + Design, Dering Hall, and Design NJ.

 

[The Bamberger Group] What do you look at when optimizing a space? 

[Sandra Funk] I always start with how you want to feel in the space. Next, what does the space need to do for you (the function of the space)?

[TBG] What are some basic principles you'd recommend to inexperienced homeowners who want to optimize their apartment?

[SF] Do exactly what I just did above. Identify the "why" of your room first, then the "what." Use images to nail down the emotion you are looking to capture, and marry that with your architecture/location in the world, to best optimize your space.

[TBG] Is continuity in aesthetic important? For example, should the space itself be similar to the design in the lobby, hallways, etc.?

[SF] Yes, I believe that rooms should unfold seamlessly, one into another. That doesn't mean the tone cannot shift from space to space, but I don't like a carnival effect—rooms of a wide array of unrelated colors or themes.

 

 

A bedroom with rustic touches, designed by House of Funk. Photo by Mark Weinberg.

 

[TBG] What are the traits that make a strong interior designer?

[SF] Scale and emotion. I love soul, grit, and a touch of edge in my spaces, as well as texture and layers in finishes. Tons of lighting options, all on dimmers, is also key.

[TBG] What should homeowners look for when hiring an interior designer?

[SF] Make sure you are looking at the designer's portfolio, not just inspiration images or renderings. Ask to see the before images, and understand what part of the work the designer you are hiring performed (vs. an architect or stylist)...truly understand what the designer's process is like. For example, how they charge, their fee estimate, what that includes, how do they make their money (i.e., fees, product, contractor referrals, etc.)? How do they project manage, how big is the team, what is a typical project timeline? Who does what, how much of the design is done by the name on the door vs. supporting designers? Can the designer recommend builders, vendors, skilled craftsmen to execute the design? There's so much to understand, particularly since everyone in our industry does things differently.

 

 

A modern homework space for kids, designed by House of Funk.

Photo by Mark Weinberg.

 

[TBG] What are your thoughts on Virtual Staging and other post-production tools that are now enabling homeowners to market their home using "free" virtual interior designs? Do you see this software as competition, or not at all?

[SF] Not at all. We are a completely custom, luxury interior design firm. What we do is turn your dreams into reality. Virtual staging is a tool to help sell a house. Luxury interior design is how you turn a house into a home that reflects your desires.

[TBG] How do you ensure your work accurately reflects the personality of the client, while also being timeless in case the clients’ tastes change?

[SF] We pride ourselves in getting to know and understand our clients via our detailed design questionnaire, inspirational images, and in-person meetings. Your home should be an authentic reflection of you. Our process always starts with getting to know you. We want to know how you'd like to feel and function in your space, and what kind of results you'd like to see from our work together. This "getting to know you" phase is also where you get to share your dreams for your space. Our team then works to translate your desires to fit your space.


To learn more about House of Funk, explore their channels below:
 

Website | Instagram | Facebook | Pinterest | YouTube 

Contact Dan Bamberger
A leading Murray Hill Real Estate Broker

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Dan Bamberger

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(917) 903-7237

If you're thinking about buying or selling in Murray Hill , let's discuss your situation. It's completely free and there's absolutely no obligation.

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